Look slimmer at the same weight
90%of women wore a bra that didn't fit
Same body, same weight. With your bust lifted and the bulges smoothed, your waist comes back.
“It just fits beautifully and feels like a little hug … I put it on first thing in the morning, take it off last thing at night, and I'm a happy camper.”
Built-in bra tankMade for women 50+
Not obsessed? Get every penny back.
Price$39.95Regular price$100.00Save 60%
“It just fits beautifully and feels like a little hug … I put it on first thing in the morning, take it off last thing at night, and I'm a happy camper.”
Free shipping on every order.
Use a street address, not a P.O. box. Busy periods can add a few days.
30-day money-back guarantee. Not as described, or just not for you? We'll send a replacement or similar item, or refund you in full. No questions asked, nothing to send back.
Sizes S–4XL, matched to your bra size or bust measurement. Between sizes? Go up one.
Much of what bothers you in the mirror isn't weight. It's your bra.
Your body changed.
Your bra didn't.
After 50, skin is softer. A bra band sinks in and pushes up rolls across your back, and stretched-out straps let your bust drop and hide your waist. It isn't extra weight. It's your bra.
SmartFit has no band and lifts you from below. Same body, slimmer look.
The moment you put it on
90%of women wore a bra that didn't fit
Same body, same weight. With your bust lifted and the bulges smoothed, your waist comes back.
1 in 2wore a bra band that didn't fit
No band to push up rolls, no hooks to show through. The double-lined back lies flat.
Up to 61%wore an underwire that didn't fit
A full-torso support layer lifts you from below, and soft pads add shape. Holds up to a full D+.
12–14 hrsa day in a bra, for most women
Pulls on like a t-shirt, no clasps to reach. Wide, soft straps stay put and leave no red marks.
Before-and-after images are illustrations. Results depend on your size and shape.
Same woman. Same day. Different top.
Drag the tape on each photo to compare
Illustrations. Results depend on your size and shape.

Broad straps spread the weight across your shoulders, so they don't dig in, leave grooves or slip off.

A full-torso support layer lifts you from below and holds up to a full D+, with no wire and no band.

Two soft layers lie flat on your back and sides, so no lines, hooks or rolls show through your top.

Soft pads sit in their own inner pockets for shape and coverage. Take them out any time you like.
Inside, a soft support layer holds your whole torso, with removable pads that stay put in the wash. Outside, a smooth layer means nothing shows through.
Errands, lunches, afternoons out. It goes where you go.
Available in Nude, White and Black.
Seven sizes matched to your usual bra size, from 32A to 44B, F cups and up included. Between sizes? Go up one.
Your old bra
SmartFit
Back rolls
Smooth back
Sagging bust
Lifted, up to D+
Looks heavier
Looks slimmer
Straps dig in
Wide, soft straps
Wire and hooks
No wire, pulls on
Real women, on video
Look slimmer without losing a pound
No back bulge
Lifted bust
From $23.97 a tank with Buy 3, get 2 free
Choose your bundleFree shipping · 30-day money-back guaranteeNude, White and Black · Sizes S–4XL